For citizens and customers, trust matters. When citizens seeking information and services from federal institutions are faced with archaic technologies, long wait times or unsecured platforms, their trust, confidence and experience dealing with government suffers. Federal agencies that strive to build better, trustworthy relationships provide customers a better experience and ultimately make government more effective.
In this event, we will look at how to:
Build a trustworthy brand and ensure employees reflect this ethos
Communicate effectively with customers and incorporate citizen feedback
Respond to and mitigate crises both internally and externally