Ethnographic research: Understanding the health care needs of Veterans

Veterans can be found in every community throughout our nation. Understanding their health care needs is important to ensuring they receive the care they deserve. OptumServeTM, the federal health services business of Optum® and UnitedHealth Group, helps federal agencies tackle some of the biggest challenges in health care. One of those agencies is the U.S. Department of Veterans Affairs (VA). In order to be a better partner and truly understand Veterans’ perspectives, OptumServe conducted ethnography research that examined the experience and health care mindset of Veterans in an effort to deliver care focused on their unique needs.