Postal Rock.

If you thought the idea of the Postal Service sponsoring Lance Armstrong was a little out there, get a load of this: The mailing behemoth has now licensed its name to a fledgling West Coast rock band, AdAge.com reports (registration required). Seriously. When USPS folks found out that Seattle's Ben Gibbard of the band Death Cab for Cutie and Los-Angeles based electronica artist Jimmy Tamborello had joined together to form a new group, calling themselves Postal Service, they reacted the way you might expect: with a letter ordering the pair to cut it out. But the musicians' record label, noting that Gibbard and Tamborello had come up with the name because they mailed tracks and lyrics back and forth while working on their album, convinced the postal folks to join in on the deal. So USPS licensed the Postal Service name to the duo and signed a deal to engage in cross-promotional activities with them. Postal Service (the band) will perform for senior postal executives at their annual conference in a few weeks.