Cashing In

From a New York Times story today on NBC's unusual efforts to promote its new fall show, Three Wishes:

NBC has been stuffing cash registers at stores here like Goody's and others in or around Nashville, Salt Lake City, Des Moines and Milwaukee with tens of thousands of $1 bills used for groceries and other basics. The dollars are affixed with yellow stickers (removable, consistent with Treasury Department guidelines) that ask, "What's your wish?," and implore people to watch the show. All told, the network expects to give away 150,000 of those dollar bills in 15 cities and towns.