Get on the GEHA Train

The Government Employees Hospital Association is hitting the rails in its efforts to sign up civil servants to its plan under the Federal Employees Health Benefits Program during this year's open season. GEHA has paid to completely wrap trains operating on the Washington Metro system's Orange line with its advertising. GEHA officials say the campaign takes the organization back to its roots--it started in 1939 as the Railway Mail Hospital Association, before expanding to serve all federal workers.