HHS's Message to Kids: Go Exercise, So You Can Look Like Shrek

The Department of Health and Human Services has partnered with Dreamworks Animation to produce a series of public service anouncements aimed at getting kids to turn off the TV, put down the GameBoy and go outside to play for an hour a day. Two quick thoughts:

• If you want to break kids of their obsession with video entertainment, is using some of the world's most popular cartoon characters the best way to go about it?
• If you insist on taking this approach, is Shrek the best spokesperson? He's not what you'd call svelte.