The FTC Attempts Coolness

You've seen those ubiquitous FreeCreditReport.com commercials, right? Well, Slate's Seth Stevenson chronicles the Federal Trade Commission's attempts to spoof the jingly ads to promote AnnualCreditReport.com, which unlike its commercial rival, is actually free. I basically agree with his assessment; the rhymes are much less good, although the flatness of the rhythm reminds me of the Kills a little bit, actually. Still, it's an attempt to compete, which is something, right?