Lights and Bushels
Allan Holmes as a good point: if government agencies want to use new media to create buzz, they need to not hide that media on their websites, and in fact, would probably be better off not using their websites to disseminate material at all. Controlling the medium isn't really the point anymore. If putting your material on a site like YouTube is where it'll get seen, even if its quality gets mocked, and kids post chain-letter style messages in comments, then YouTube is where agency videos should go.
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