Innovative Marketing

Some folks hated the Census Super Bowl ad, which I thought was really quite charming. But folks who disliked it may find more to love about the plan to print Census-awareness messages on fortune cookie fortunes. I think this is brilliant. It's innovative, and it will surprise people so it'll stick with them. And perhaps most importantly (it always comes down to this, doesn't it, it's really cheap. At $3,000 for 2 million fortunes, that's .15 cents per, far, far less than postage on a postcard or letter.