Now in its 5th year, Leading Brands is the largest government decision-makers study capturing the priorities and perceptions of buying teams across civilian and defense agencies. The Leading Brands analysis will help you understand the buyers, assess your company against its competitive set, uncover strengths and weaknesses, and reveal the opportunities to accelerate sales and go to market with velocity.

THE METHODOLOGY

In March and April of 2019, Government Executive Media Group fields a study to a random sample of Government Executive, Nextgov, Defense One, and Route Fifty readers. Qualified respondents are decision-makers currently working in government who responded to a series of demographic questions.

The companies selected to be tested are determined by a number of factors including current business in government, major contracts, competitors and level of familiarity. The test of familiarity is refreshed every year to include new companies who qualify.

Using a rigorous survey-based analysis, GBC identifies and validates a list of attributes most strongly linked to purchasing decisions. The attributes found and included in the study are: trustworthiness, expertise, experience, innovation, customer service, employee care, value and customized products.

REPORT VALUE GROWING YEAR-OVER-YEAR

To find out where you stand with current and potential customers with a personalized analysis, please email advertise@govexec.com.

As Government Executive Media Group's research division, Government Business Council (GBC) is dedicated to advancing the business of government through analysis, insight and analytical independence. An extension of Government Executive's 50 years of exemplary editorial standards, GBC produces over 100 research initiatives each year, studying influential decision-makers across all sectors in government to provide invaluable insights, thought leadership content and marketing intelligence for government contractors.