How Jerry Seinfeld is training me for a marathon

Seinfeld's productivity tip has changed the way I train for marathons--and might change the way you manage a whole range of tasks.

It might seem too simple to work, but the genius is in the simplicity--and we all know there’s something deeply satisfying about physically crossing something off a to-do list. I decided to give it a try. Though I clearly struggled to get going in July, drawing a big red “X” to mark off the days, and challenging myself to not break the chain, has proven to be a lot of fun. It’s also given me great insight into my shortcomings (for instance, I really struggle to get out and run on Thursdays) and given me more control over how I can improve. The goal is to keep the chain going as long as possible--not to achieve perfection. Compared to my first marathon, I’m on track for a much better performance already. What tasks, in your agency or life, might Seinfeld’s method help you achieve? What other methods do you use to keep yourself motivated over a long period of time or turn mundane tasks into a game?

As I prepare to run my second marathon (and let’s be honest, “run” is generous for how my first marathon went--it was more of a perpetual stumble) I fully acknowledge that my biggest obstacle is consistency. I’ve always struggled to get out each day and put the mileage in, regularly skipping a day (or five) and opting to unhealthily churn out the long runs on weekends. I was terribly inconsistent--that is, until I enlisted Jerry Seinfeld as my coach.

A few months back I read about Jerry Seinfield’s Productivity Secret over at Lifehacker. As recounted by Brad Issac, a software programmer and blogger who boldly asked Seinfeld for advice on writing jokes, Seinfield introduced him to the “Don’t Break the Chain” method:

"He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker.

He said for each day that I do my task of writing, I get to put a big red X over that day. 'After a few days you'll have a chain. Just keep at it and the chain will grow longer every day. You'll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain.'

'Don't break the chain,' he said again for emphasis."

I hoofed it down to Staples and bought a four-month dry erase calendar. Using one of Hal Higdon’s Training Programs I mapped out the miles I needed to run each day until race day. Two months in and, the results, so far, are not too shabby.


Lifehacker has a great breakdown of how you can apply this tip to a range of tasks and solve your procrastination problems.