GAIN 2024

We live in a dynamic B2G world: Work-from-home buyers, election year noise, longer buying journeys, more competition, and the rise of GovBuyer self-education -- and that’s just 2024!

But what if I told you that on October 17, you have the opportunity to break through those barriers, accelerate your strategy for 2025, and network with the one community that shares your challenges and your passion for growth?  

Welcome to GAIN 2024: The B2G Marketer as a Growth Architect.

This year’s GAIN conference is your key to unlocking the strategies, tools, and insights that can help you create killer content, supercharge your campaigns, improve pipeline management, amplify your brand and harness AI in new and exciting ways.

Join me on October 17, 2024, at the Ritz-Carlton, Tysons Corner.  Hurry up, seats are going fast, and we sold out last year.  This year we’re leaps ahead, with an agenda curated by an executive committee of your peers and top publishers.  And, if you bring 4 friends, the five of you can save $200 each!  

Why This Year’s GAIN Is Different

GAIN 2024 is packed with real-world insights from industry leaders like Ann Handley and Natalie Lambert—thought leaders who are at the cutting edge of all things marketing and B2G.

Ann Handley, a Wall Street Journal best-selling author, will kick off with a transformative session on creating content that connects in the B2G world. Drawing from 25 years of experience as one of the partners of MarketingProfs, she’ll show you how to break through the noise and deliver content that drives real results. Ann will leave you with practical tools to avoid marketing mediocrity and create work that resonates with the unique challenges of government buyers.

Following Ann’s session, Rob Efrus, Founder & CEO of Efrus Federal Advisors, will dive into the latest technology policy updates set to impact 2025. Rob will break down emerging tech trends, key government bills, and laws that marketers need to know to stay compliant and ahead of the curve. You’ll walk away with actionable insights to fuel your prospect engagement and push your pipeline momentum.

And, we’ll hear from Natalie Lambert, Google alum, founder of GenEdge Consulting and a pioneer in AI-driven marketing. With AI transforming how we operate, Natalie will teach you how to use it effectively to revolutionize your B2G marketing efforts.  Her insights will help you leverage this game-changing technology to improve your targeting and boost your content, conversion and reach. With Natalie, you’ll learn how to make AI your secret weapon in 2025.

Sessions Built for Action

Every session at GAIN is designed to give you actionable insights, no fluff. We know your time is valuable, and we built an agenda for B2G marketers like you! Here’s a sneak peek at a few key sessions:

• Managing the Pipeline: MQL vs SQL in Growth Marketing: Learn how to master the balance between Marketing Qualified Leads and Sales Qualified Leads, optimizing your funnel and accelerating conversions.
• The Small Business Cliff: Struggling to scale as you graduate out of the small business designation? This panel brings together leaders who’ve been there and done that, offering tips to outmaneuver industry giants.
• Partnering for Marketing Success: Explore how co-branded materials and partner-driven strategies can help you amplify your message and win bigger contracts.

Take a look at the full agenda here.  

The Power of Networking

Beyond the sessions, GAIN 2024 is an unparalleled opportunity to connect with peers who are navigating the same obstacles and opportunities as you. With hundreds of B2G marketers in attendance, you’ll walk away with not just new ideas but new relationships that could shape your strategy (and career) moving forward.

Register Now and Save

With just two weeks until GAIN 2024, now is the time to secure your spot. Use code GBR100 to save $100 on your ticket, and if you bring four colleagues, you’ll each save $200 (email Mary at mcallihan@govexec.com to get started). This isn’t just a day out of the office—it’s an investment in your 2025 strategy that will pay dividends throughout the year.

Don’t wait—registration is filling up fast, and this is your chance to position yourself and your company for growth. Click here to register today.

See you there!