Reevaluating Vaccine Sentiment

Understanding obstacles to the COVID-19 vaccination — whether it be issues with logistics, transit or trust in public health institutions, or something else — is key for public sector leaders looking to run an effective vaccination program. With the aim to better understand these obstacles and redistribute resources more effectively, the State of California is tapping into the wide array of public sector feedback: Surveys on popular government websites, data from Google Search and advertising, equity index information and call center transcripts.

With Google Cloud’s enterprise sentiment analytics approach, in partnership with Syntasa, the California Office of Digital Innovation is tapping into these data sources and organized constituent sentiment in a way that could support a number of vaccine distribution stakeholders, from the Office of Emergency Services’ ability to plan mobile vaccination sites, to the Department of Public Health’s ability to run effective social media campaigns, among others.

We’ll be discussing the California ODI’s efforts to better understand constituent sentiment with the support of Google Cloud technologies on today’s episode of AI: Gov Reimagined, a podcast from Google Cloud and GovExec's Studio 2G, about how AI is at work in government today. Joining our host James Hanson, group publisher for Federal and Technology Markets at GovExec is two innovators at the California Office of Digital Innovation: JP Petrucione, deputy director of communications and insights, and Jeffrey Marino, the agency’s insight’s product lead. Google Cloud’s Public Sector Head of Customer Analytics Quinn Chasan also joins to delve into the ways these same cloud technologies can continue to support public health and broader constituent engagement programs in the public sector. 

Check out what they have to say by listening to the full episode below. Or download and subscribe on Apple Podcasts, Spotify or SoundCloud to take AI: Gov Reimagined with you on your favorite device.