Why ‘Zoom Fatigue’ Is Worse For Women

Women report feeling more exhausted than men do after video calls, according to the first large-scale study on Zoom fatigue.

The researchers say the “self-view” display may be to blame for that exhausted feeling after a day of back-to-back online meetings.

The research shows that overall, one in seven women—13.8%—compared with one in 20 men—5.5%—reported feeling “very” to “extremely” fatigued after Zoom calls.

These new findings build on a paper the same researchers recently published in the journal Technology, Mind and Behavior that explored why people might feel exhausted following video conference calls. Now, they have the data to show who is feeling the strain. For their follow-up study, the researchers surveyed 10,322 participants in February and March using their “Zoom Exhaustion and Fatigue Scale” to better understand the individual differences of burnout from the extended use of video conferencing technologies during the past year.

These findings add to a growing understanding of how the COVID-19 pandemic is disproportionately affecting certain groups of people, says Jeffrey Hancock, professor of communication at Stanford University and coauthor of the new paper, available online via the Social Science Research Network.

THAT LITTLE SELF-VIEW WINDOW

“We’ve all heard stories about Zoom fatigue and anecdotal evidence that women are affected more, but now we have quantitative data that Zoom fatigue is worse for women, and more importantly, we know why,” Hancock says.

The researchers found that what contributed most to the feeling of exhaustion among women was an increase in what social psychologists describe as “self-focused attention” triggered by the self-view in video conferencing.

“Self-focused attention refers to a heightened awareness of how one comes across or how one appears in a conversation,” Hancock says.

To measure this effect, the researchers asked participants questions such as: “During a video conference, how concerned do you feel about seeing yourself?” and “During a video conference, how distracting is it to see yourself?”

The researchers found that women answered these questions at higher rates than men—a finding that is consistent with existing research that shows women have a greater propensity to self-focus than men when they are in the presence of a mirror. That prolonged self-focus can produce negative emotions, or what the researchers call “mirror anxiety,” Hancock explains.

A simple solution may be to change the default display settings and turn off “self-view.”

COULD THIS HAVE BEEN AN EMAIL?

Also contributing to an increase in Zoom fatigue among women were feelings of being physically trapped by the need to stay centered in the camera’s field of view. Unlike face-to-face meetings where people can move around, pace, or stretch, video conferencing limits movement. Another way to address this is to move farther away from the screen or to turn off one’s video during parts of calls.

The researchers found that while women have the same number of meetings per day as men, their meetings tend to run longer. Women were also less likely to take breaks between meetings—all factors that contributed to increased weariness.

The pattern of women being more burned out from videoconferencing than men appears to be robust. “We see this gender effect across multiple different studies, and even after taking into account other factors. It’s a really consistent finding,” Hancock says.

HOW TO EASE ZOOM FATIGUE

Organizations can reduce Zoom fatigue by:

• Implementing no-video meeting days. Have a day each week that does not require any video meetings.
• If video is not necessary for a meeting, making “video off” mandatory for that meeting. People should think hard about whether video is necessary for a meeting, and if it is not, make video-off mandatory so that no one feels the pressure to keep it on.
• Finding out if your employees or colleagues are fatigued. Have your employees take the Stanford ZEF scale to measure their fatigue and find solutions to help reduce it.

Personality types are also associated with Zoom fatigue. Extraverts reported lower levels of exhaustion following video conferencing than introverts. Calm, emotionally stable people also reported less exhaustion than more anxious individuals, who may also have been affected by the self-attention triggered by the digital mirror.

Age mattered as well: Younger individuals reported higher levels of tiredness compared with older survey participants.

Another factor was race: The researchers’ preliminary data shows that people of color reported a slightly higher level of Zoom fatigue than white participants did. The researchers are exploring what contributed to this finding in a follow-up project with colleagues, including those who study race and media.

“We are working to understand what might be causing this race effect and develop solutions to address it,” Hancock says.

While individuals can make changes to their own work habits to avoid burnout, the researchers urge organizations to rethink how they manage their remote workforce.

Source: Stanford University

This article was originally published in Futurity. Edits have been made to this republication. It has been republished under the Attribution 4.0 International license.