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8 Tips for Managing a Federal Blog

How to expand your reach and credibility among your audience.

It’s amazing to think the Corner Alliance Government Leaders Blog has been in existence for over a year and a half now! Even after all this time though, we are still learning new tips and having lessons learned reinforced. I recently listened to Trent Dysmid, of the Bright Ideas podcast, interview Amanda Nelson, the director of marketing at RingLead about tips she had for blogging. Nelson was previously involved with content marketing at salesforce.com. In the interview, she discusses some of the best tips she has learned to manage a successful blog. Her points were in line with many of the practices used in the Government Leaders Blog but what struck a chord with me was her suggestion to invite other experts to write for your blog. Having other experts in your market write for your blog will expand your reach and improve your authority within the community.

With a lot of inspiration from the interview and our own experience, here are the eight tips Corner Alliance recommends to government leaders managing their own blogs. What tips hit home for you?